As you know from class today, you have an in-class research exercise. Please locate three credible sources that help with your section(s) of the BP. Then, here--in the comments below--please list the following information:
1. Your name and team
2. The name/author/etc. of one of your sources
3. Where you found it, and how you found it
4. Why is it useful? What information might you use?
This is due by 9 pm on Wednesday. Thanks!
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1. Nicole Leopardo, with the team that is going to start a nutritional delivery service in IV.
2. SB Menus is one of my sources. The contact for this source is Dusty J. Stutsman. Email: dstutsman@sbmenus.com
3. Found the source online. Having an account on SB menus will be an important part of the marketing plan.
4.
- This website lays out the means by which local businesses have advertised using social media outlets.
-We can use the information on how blogs are laid out. Models of effective advertisements can also be taken from this website.
-The clear order form style that SB menus uses can also be a model for our online ordering forms.
1. Alex Birgel, Dog Grooming Business
2. This source is the website of a competitor PetSmart.
3. Found the source online, it is the official grooming website for PetSmart.
4. This website is the basis for the grooming services that most companies would offer. It is also good to look at the competitors to see how we can separate our company from the rest. We will use the website to make sure we offer what the customer expects from a dog groomer and try and add something extra.
1. Sarah Richman, member of IV Rental Site Team
2. Manage Your Customers & Contacts - John Clyman, Molly McLaughlin, Michael Steinhart, Sahil Gambhir
3. Found online through EBSCOhost via UCSB library.
4. This is useful because the authors are writing about software applications that help manage small businesses. I know that Microsoft Outlook can be a valuable resource and this article better explains how it and other software programs online can further organize our small business. This information can be cited to investors as proof of our preparation for managing the business.
1. Rebecca Mnayarji, Thrift Store Team
2. Avinash M. Nafday, "Strategies for Professional Engineering Firms during Economic Recession."
3. I found this source on the libraries online database of articles. EBSCO Host can be found on the library's homepage.
4. This source is useful because it explains survival strategies for companies either starting or trying to survive our economic recession. My section is the business, so explaining business survival in order to ensure longevity is key. There are many strategies in this article such as entry into the business as well as aggressive growth models that I could integrate into my section.
Kerri Kowsky – IV Rental Team
“Dorm Deals” by Swibel, Matthew
I found this article on the UCSB EBSCO Host Database by searching key terms that pertain to my topic of study, the Market. This article suggests why investing in housing markets of college towns is a so lucrative right now. As was true five years ago, many baby boomers’ children are at the college age. Because of this, there is currently a bigger demand for housing in college towns. This article will provide me with statistical evidence on why it is a smart idea to invest in the housing market of college towns.
1. Haik Sahakyan, IV Supplements.
2. Max Roosevelt. "When the Gym Isn't Enough." January 13, 2010.
3. I found this source in the Fitness section of the NY Times through a Google search.
4. This source is useful because it talks about the fitness supplement industry, and focuses on the use of these supplements with statistics. The story opens up with a college student's encounter with supplements and how much money is spent on these products. You can use the numbers that are provided by the article and backed by sources, as well as input from doctors and supplement users.
1. Ashley Somerfeld, Isla Vista Maid and Laundry Service
2. My source is from the U.S. Census Bureau.
3. I found this source from the library database under WRIT 109EC (Business Planning). The website can be found under the heading "American Factfinder (US Census)."
4. This source is extremely useful because it provides up-to-date statistics on the demographics of the Isla Vista community. This data tells us exactly who are market is, as well as the important economic characteristics of our target customers. My section is the Market Analysis, so knowing the size and profile of our customers will be essential in how we go about persuading them to utilize our services.
1. Yun Zhang, Member of IV Nutrition Supplements
2. “Estimating Realistic Startup Costs” by Tim Berry
3. I found this source online through a recommended link of the library’s website EC 109.
4. This source is useful because it shows many real startup costs. It also explains the importance of the relationship between timing and investing. I can use it as a guideline of the startup calculations for our business plan.
1.Jonathan Avraham- thrift store
2. Palmer, A., & Clark, H. (2004). Old Clothes, New Looks: Second Hand Fashion. New
York: Berg Publishers.
3. Found it in the library by searching for books on vintage fashion/style
4. It is useful because in many ways it addresses the origins and development of a fashion trend that is highly related to it the emergence of thrift stores and their popularity.
1. Matthew Ivanick, IV Laundry and Maid Service
2. “Laundromat Financing”, by the Coin Operated Business Guide
3. I found this website through Google by typing in “finance for Laundromat”
4. This website is useful because it is filled with articles on how to manage a Laundromat including financing, marketing, business plan, and equipment. The main focus of this website is the financial aspect. As a group we can use a lot of this information to build our whole business plan.
1. Pinsuda Wongnijasila from IV Thrift/consignment store.
2.From article "Time Tested Second Hand Store Business Ideas"
author: N Nayab
3.Found it online through google search
4.This source is useful as it provides following information.
-It describes in article about 5 attractive second hand store business ideas.
-how to price those things in the store to attract most customers and maximize profit.
1. Joel Walmsley - IV Supplements
2. How to Open a Nutrition Store by Jess Haynes
3. Found the source online, I found it on a business website.
4. This article will be useful because it mentions things specific to starting a nutrition/supplement store. It includes things that most people forget to consider specifically pertaining to a supplement store.
1. Diana Van, Isla Vista Thrift Store
2. Kelly Singleton, "Thrift Store Marketing Budgets can get Million Dollar Looks and Results", September 14, 2009
3. My source is from goarticles.com founded through google search.
4.This source is useful because it provided some tips on online marketing strategies.I would take advantage of social media, starting a blog, and publish articles as some of my marketing strategy for the business.
Shauna Afshani- IV Rental Team
10-K Form reported by eBay Inc. to the SEC
I found these financial reports on the SEC website under the "search for company filings" link.
Financial statements will be useful because they show the types of expenses and sources of revenue that online search databases have. The SEC website also has the records from several years ago when the companies were newer, so it shows potential growth of internet companies. We can use information such as the percentages of each expense relative to net revenues.
1. Mitch Peterson, Newport Beach “Lazy Dayz” Service
2. G. Scott Thomas
3. I found this on portfolio.com, by Googling “Newport Beach Economic Demographics”. The name of the article is Rich City, Poor City
4. This article is useful because it talks about the economic conditions of Newport Beach. Since I am doing “The Market” section, it is necessary that I am very familiar with the local economy. G. Scott Thomas writes about how Newport Beach has remained economically steady, even in the great recession. He uses specific numbers such as Newport Beach’s PCI, housing statistics, medium income, and more. I will use this information to determine the specific of the market that we are researching.
1. Josue Imru, member of the IV Maids and Laundry Service.
2. Shabbir, H. A., Reast, J. and Palihawadana, D. (2009), 25 years of Psychology & Marketing: a multidimensional review. Psychology and Marketing.
3. I found this article through Google Scholar by typing in "psychology of color for marketing"
4. There is a lot of information dealing with marketing and psychology. One of the aspects I will focus on is how to grab the customers attention. This article gives some examples of how people were affected by sensations such as smell and visual stimulation.
1. Anthony Perry, IV Supplements
2. US Census Bureau for Isla Vista CDP, California
3. I found this source through the US Census Bureau website
4. This source is useful because it gives detailed demographics of Isla Vista, which is our market. This website provides thorough statistics regarding the characteristics of Isla Vista residents, which can help us decide who exactly to target our products at.
1. Erin Malone, “personal assistant/personal help with various services” team
2. United States Personal Chef Association, http://hireachef.com/
3. I found my source by going on Google and searching “personal chef liability.” First, I found an interesting website that discusses the proper way to insure and certify a personal chef. Then, I was directed to http://hireachef.com/ that covers everything from the definition of a personal chef to how to find the best chef in your area.
4. This source will be useful to me because it will help me to identify the characteristics to look for when hiring a personal chef. The ideal chef staff member will be important to explain in the Business section of our plan. Also, in the Product/Service section of the plan I can use the information from this website about the liability involved with having a chef on staff to discuss potential liability for our business.
1. Mitch Peterson, Newport Beach “Lazy Dayz” Service
2. G. Scott Thomas, Rich City, Poor City
3. I found this on portfolio.com, by Googling “Newport Beach Economic Demographics”. The name of the article is Rich City, Poor City
4. This article is useful because it talks about the economic conditions of Newport Beach. Since I am doing “The Market” section, it is necessary that I am very familiar with the local economy. G. Scott Thomas writes about how Newport Beach has remained economically steady, even in the great recession. He uses specific numbers such as Newport Beach’s PCI, housing statistics, medium income, and more. I will use this information to determine the specific of the market that we are researching.
1. Namthip Laohemwong, Disaster Kits Team
2. Amanda Webber, a freelance writer for StartupNation
3. After looking through a list of topics to be included in my part, I used Google to search for startup cost. www.startupnation.com came up for the first two links.
4. This webpage will definitely be useful in my part, financials, because startup cost is a must to be considered by company founders.
1. Yan Melentyev, IV Rental Team
2. Elliot Rosenfield "Sweet Home Isla Vista"
3. I found this article on the daily nexus website.I typed in isla vista housing issues into the search bar and came up with this article.
4. The reason why I chose it, is because it is local information and written by a potential client. This article shows the insight that our company should take to heart. This article also categorizes the areas where one would pay the most, so from this article we would be able to derive our categorizations.
1. Mohamed Hussain, House and Laundry Cleaning Service in I.V
2. Myrlande Davermann, Fortune Small Business Contributer. CNN Small Business Blogs
3. Through google powered search.
4. The information is relevant as it talks about pricing a new startup maid cleaning service. Some useful information I picked up was: The size of the home has a bearing on the price to be charged. Time and labor are the biggest factors in determining what to charge. Most house cleaners need an hour to and hour and 15 minutes for every 1,000 square feet of cleaning. Also new customers are willing to pay more during the first visit. Typical professional maid services range from $30 to $40 per labor hour.
1. Michael Adams, Paintball Team
2. McLean, Bethany
3. I found it while looking through the ebscohost search engine
4. It will be useful in that it gives a good overview of the paintball business. There are many things I can use for the introduction.
1. Courtney Lee, IV Rental Website Team
2. Internet-Based Intermediaries: The Case of the Real Estate Market, Judith Gebauer and Peter Buxmnn, Fisher Center for Management and Technology
3. UC-elinks
4. This source is useful because it explores the role of technology in the real estate industry. Providing wider outreach to customers and easily relaying information of properties are just two ways that the internet has given real estate suppliers a competitive edge over non-technological companies.
1. Naing Tet, IV Maid & Laundry Services
2. Clean House. Wilson, Sara
3. I found it through the library database.
4. The article exemplifies the industry wide challenges and issues of maid services.
1. Ali DeGolia, Digital Lectures Team
2. Website: Digitalenterprise.org Article: Business Models on the Web Author: Micheal Rappa, director of the Institute for Advanced Analytics at North Carolina State University
3. I found this website through google. I first searched “intellectual property rights”. I clicked on government sites and decided the information was too broad, so I narrowed it down. I added “digital” to the search and started looking at websites. As I read an article on this website, I looked at the “sources” at the end of the article and clicked on the cited article “Business Models.”
4. This article describes the nine main types of Internet business models. For each model, it gives: descriptions, examples, and how revenue is earned. I think our business plan would be most successful as a subscription-based business model. This website gives us ideas on how to set up an online business in a way that will ensure that the website is protected. This protection makes it possible so a revenue can be made by charging for access to the website.
1. Jeremy Sturz, Paintball Course
2. Hyman, M. "Operation Enduring Stains".
3. I found this source through the library's 109EC course listing. This particular article was found through the EBCOhost website.
4. This is useful because it talks about the paintball market and how it is growing. It also gives participation rates and compares them to other sports. I will probably use lots of information from this source because I am doing the market section.
1. Joe Eubanks, Disaster Kit
2. Davis Harold, "Google Advertising Tools"
3. UCSB Library Database - Pegasus
4. I am doing the marketing portion of our group project. Learning how to advertise effectively on Google could expose you to new customers. This information could help to advertise on other sites for advertising.
1. Yelena Keselman : Social Networking Website
2. Titled “Social networks rivaling newspaper sites for breaking news, survey suggests” Posted: 13 August 2010 By: Laura Oliver
3. Found it on the website http://www.journalism.co.uk by searching “ social network competitors”
4. This article suggests that a survey taken of 1,000 people in the UK revealed many people use social networks as their main source of news. Since our project is targeting the college community who have the stereotype of being disconnected to worldly events, our business plan may be able to use our social networking site as a median for college goers to become more aware of the news through a form that is already familiar to them. Particularly we would focus on the breaking news occurring on our campus but can have excerpts that touch on larger issues from around the world. This article has a lot of helpful statistics for example it states that females tend to get their news from social networking sites more often than men. The idea of using social networking as a reliable news source seems to be a growing and new phenomenon, meaning if we catch on early we may have an edge over competitors.
1. Connie So, Disaster Kit
2. The article is titled “Managing Online Business - Online Business Tips”
3. I searched “ online business ” on Google, and I found this resource to be the most useful.
4. This article gives me an idea of how am I supposed to manage an online business and the guidelines reminds me of what should I pay attention to. I’m doing the management part for our group, and this resource helps me to know what disciplines I should set for our business in order to run the business well.
1. Sam Wexlher, Digitized Lectures
2. US Census Bureau
3. I found this source online under the Writ 109 EC page. It is the "American Fact Finder"
4. This source will be useful to the Market section of the BP because it will provide our team will useful demographic information, as well as competition in the area that could potentially provide our service.
1. Julian Flores, Dog Grooming
2. Tom and Carrie Richardson
3. I found this source through the library database
4. This source is useful because it contains estimates for startup costs and annual gross revenue. I am in charge of financials and this source will be used to backup my claims and estimates in the calculation of expected income (loss) for the first two years of operation.
1. ChaiChun Chen, Social Networking Website
2. Facebook Revenues Up to $700 Million in 2009, On Track Towards $1.1 Billion in 2010 - Eric Eldon, March 2nd, 2010
3. I found this source in the Inside Facebook website via google
4. This article provides detail of the main sources of the revenue of Facebook in 2009 and the estimate revenue in 2010. It's good to know our probable source of income and how we can estimate our revenue. And there are lots of useful information in this site.
1.Yong Peng, Newport Beach “Lazy Dayz” personal assistant Service
2.Poole Donald T, Six strategies for successful marketing.
3.I found it through the UCSB library database.
4.I’m doing the marketing part of the business plan. Although I already have few ideas about how to promote our business, I still want to learn more about how marketing works before I can decide what strategies I am going to use. This article mentions the most important marketing strategies for successful business.
1. Artem Nozdrunov, Paintball Group
2. Building The Hurricane Paintball Park: A Story of Cooperation
3. I found this article using EBSCOhost Business Source Complete
4. The article will help give an idea of how operations should be run, what can help make the business successful, and costs of the business.
1) Michael Landau - Team Digital Lectures
2)Baguley, Richard: "Digital Video Essentials
3) I found this source through the business EBSCOhost link, using the key words: "video", "camera" and "record".
4) This source is useful for my section, the financials, since it lays out a bunch of different information about video cameras. For example, it provides information on what type of camera to select for a certain job, as well as the associated price.
1. Elizabeth Spencer, Paintball Course in Goleta
2. I found an insurance company specifically for paintball and airsoft companies called American Paintball League. The president of this company is Bob McGuire, and I the company's website is www.paintball-apl.com.
3. I found it by searching Google for different insurance plans that would be necessary for operating a paintball course. APL's website was the first that appeared, and it seems like a good option since they are the largest provider of insurance for paintball industries.
4. It is useful because through this company I will be able to get an estimate hopefully of an average price for an insurance plan. I have not been able to call them yet, but I plan on calling them soon during their regular business hours.
1. ZHENG LI, Team: Dog Grooming
2. Morais, R: “Dog Days”
3. I found it through the library database.
4. The article reports how fortunes are getting both spent and made in the care and feeding of pets, which educates me about the general ideas of pets’ care market.
1. Kevin Doran, Dog Grooming Business
2.What you Need to Know Before Starting a Dog Business, Clay Collins, Business Ideas
3.Using Google's internet search engine
4.This article is very useful because it talks about starting up your very own dog grooming business. It discusses what you must go through in order to have a successful business. It talks about how you will have to deal with customers(humans and dogs). Also, it states what you will need to start the business. It lists the various items including a business license and insurance that will cover your employees when grooming the dogs. It tells of the positives and negatives of trying to start a dog grooming business. It discusses how you will be able to enjoy what you do since you can work with animals all day and how you can eventually make a very profitable business
1. Allen Kham, Paintball Team.
2. The article is titled "Marketing in Paintball"
3. I found my source by searching "marketing strategies in paintball" on google and it contained good ideas.
4. The source is useful because it offers a number of ideas that I can implement into the marketing section. Things such as the business's image and ways to advertise are important when considering the marketing strategy.
1. David Chen, Dog Grooming.
2. Stephanie Clifford--How low can you go?
3. I found it through EBSCOhost.
4. This article provides information about how one can do to attract more customers to increase profits. It also includes an average price for a dog grooming in Chicago.
1-Daniel Johnson, ucsb social network
2- Social networking by kenneth page
3- i found this on the library database
4- the article looks at different aspects of social networks and what makes them successful, also discusses profitability options for social networks
1. Alyssa Liu, UCSB Social Networking Site
2. The article title is "Top 10 Social Networking Sites by Market Share of Visits."
3. I found my article off google.
4. This article compares how much of the social networking market each website holds. In terms of market percentage, Facebook has moved to the top replaced Myspace. The article provides recent information and percentages.
1.James Li, UCSB Social Networking site
2.The New Internet Start-Up Boom: Get Rich Slow By Josh Quittner
3.Google-ing "Web Startup Costs"
4.This article demonstrates strategies by two individuals who successfully started their own profitable, viable website.
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